3d imaging allows a unique way of viewing products. With user manipulation, all angles and relative dimensions of a product can be seen. This can be a particularly useful tool, in situations where it would be difficult, expensive, impractical or dangerous to examine the product.

It also allows a potential customer to really examine the product closely. In situations like engineering or plumbing, it is sometimes important to be able to see angles and dimensions that would not be visible in a catalogue. This increases sales and reduces returns on unwanted items.

3D is eye catching. Although 3d graphics have been around before the popularity of the internet became widespread, They remain relatively uncommon and under utilised.